The Covery Rebrands as Uptown Wellness + Aesthetics, Strengthening Local Wellness Focus
A New Chapter: The Covery Rebrands as Uptown Wellness + Aesthetics
NEW ORLEANS (Press Release) — Located in the heart of Uptown New Orleans at 4712 Magazine Street, The Covery is excited to announce its rebranding as Uptown Wellness + Aesthetics. Originally opened in July 2023, the luxury wellness spa is embracing its local roots with a renewed focus on personalized wellness and aesthetics.
Ribbon-Cutting Ceremony to Celebrate the Rebrand
To mark this exciting transition, Uptown Wellness + Aesthetics will host a ribbon-cutting ceremony with the New Orleans Chamber of Commerce on Jan. 15 at 11 a.m. The event will feature the unveiling of the spa’s new signage, inspired by Uptown’s iconic live oak trees, followed by a celebratory confetti cannon moment.
Why Rebrand as Uptown Wellness + Aesthetics?
With the New Year already here, Uptown Wellness + Aesthetics (formerly The Covery) is committed to helping New Orleanians prioritize self-care and wellness in 2025. As a locally owned and operated business, the spa is embracing its independence from The Covery franchise. This transition allows the team to focus on delivering a truly local, personalized wellness experience—all under one roof.
A Commitment to Local Roots and Personalized Wellness
Co-owners Jacob Tramontin and Sasha Area, both Louisiana natives, see this rebrand as an opportunity to deepen their connection with the community. By stepping away from The Covery franchise, they can fully dedicate themselves to providing a boutique wellness and aesthetics experience tailored to the needs of New Orleans residents. The new branding, which features a live oak tree, symbolizes their commitment to Uptown’s charm and character.
“We’re proud to take this step toward becoming an independent wellness business that truly serves locals,” said Tramontin. “New Orleans is about community and connection, and Uptown Wellness + Aesthetics reflects those values. Our goal is to create a sanctuary where our neighbors can recharge, reset, and thrive.”
Wellness and Aesthetics Services Under One Roof
Uptown Wellness + Aesthetics offers a comprehensive range of wellness and aesthetics services designed to enhance overall well-being in a serene, upscale environment. Guests can enjoy:
- Cryotherapy & Cold Plunge Therapy – Reduce inflammation and speed up recovery
- IV Therapy – Hydrate, boost immunity, and restore energy
- Facials & Skin Treatments – Enhance natural beauty and skin health
- Compression Therapy & Infrared Sauna – Promote circulation and relaxation
- Red Light Therapy – Support cellular health and recovery
- Advanced Body Contouring – Achieve a more sculpted, toned look
- Personalized Wellness Plans – Customized treatments tailored to individual goals
“What sets us apart is our relaxing spa atmosphere combined with a wide variety of wellness and aesthetics services—from a cold plunge therapy session to a HydraFacial, all in one place,” said Area.
Grand Reopening Weekend in February
To celebrate this new chapter, Uptown Wellness + Aesthetics will host a grand reopening weekend in February. During the event, guests can tour the newly rebranded space, explore the range of wellness and aesthetics services, meet the expert team, and participate in special giveaways.
For more information or to book an appointment, visit Uptown Wellness + Aesthetics.
Source: Bizneworleans.com
